FAQs: Why a Digital Marketing Expert Is Key to Your Business Success?

I bring over 10 years of experience as a Certified Digital Marketing Professional, specialising in B2C sectors like e-commerce and services. My solution-oriented approach is designed to enhance your digital marketing efforts and deliver exceptional results tailored to your business needs.

I provide a range of digital marketing services, including:

• Management of paid advertising campaigns on Google and Meta
• Email marketing strategies
• Website optimization to improve performance

Additionally, I offer design and content creation for various digital assets such as ads and landing pages. My skills are tailored to help small businesses strengthen their online presence and boost sales.

Yes, I have been living in Dublin, Ireland since 2021. Although I was born in Buenos Aires, Argentina, and have North Italian heritage, I now call Dublin home.

I primarily work with small and medium-sized enterprises (SMEs) and startups, with a focus on B2C e-commerce and service sectors.

I have over a decade of experience in digital marketing. My journey began in 2012 when I started working with my first client, my mother’s furniture company, shortly after graduating from university.

I am certified by the Digital Marketing Institute and have extensive experience with platforms such as Google Ads, Facebook Ads, and Mailchimp. I also hold additional certifications, including: Klaviyo Product Certified, Mailchimp Foundations Certified, and Mailchimp Automations Certified.

I am fluent in English with professional working proficiency and am a native Spanish speaker.

I help businesses grow by seamlessly integrating into their teams and amplifying their digital marketing efforts. By developing targeted strategies, I drive sales, increase website traffic, and enhance brand awareness. My approach focuses on delivering measurable results and creating impactful campaigns that align with your business goals.

I use an hourly-based pricing structure with a fixed rate agreed upon before starting the project. Typically, the tasks are covered within the agreed number of hours, but if additional work is required, extra hours can be added as needed. This flexible approach has proven effective over my 10+ years in the industry, ensuring that clients receive the best value for their investment.

I create comprehensive omnichannel strategies that integrate paid social media, PPC, email marketing, automation, and website optimisation. These strategies are designed to drive traffic, increase sales, and boost your brand’s online visibility.

I use tools like Google Analytics, Search Console, and Looker Studio to monitor and report on the performance of digital marketing campaigns. This allows for continuous review and easy follow-up for clients. Typically, I provide reports on a monthly basis, though some projects may require a different reporting schedule.

I utilise Google Ads for pay-per-click campaigns, including search, display, Performance Max, and demand generation. For social media advertising, I use Meta Ads Manager for platforms like Facebook and Instagram, creating campaigns focused on traffic, lead generation, conversions, messages, or sales objectives.

I design and implement email marketing campaigns, such as newsletters, to promote brand recall, share news, and highlight products. These efforts work in sync with automated workflows like cart abandonment, welcome flows, discount vouchers, and cross-selling. The goal is to maintain steady traffic, enhance customer engagement, and improve conversion rates at key moments in the customer journey.

I am well-versed in various CMS and eCommerce platforms, including Shopify, WordPress, WooCommerce, Webflow, Leadpages, and Wix. These platforms integrate seamlessly with top marketing platforms like Google and Meta, as well as email marketing tools like Klaviyo and Mailchimp. This integration allows for optimised use of data to enhance digital marketing efforts throughout the customer journey.

Yes, I can optimize websites to improve conversion rates by updating content, images, and plugins, as well as implementing on-page SEO best practices. I can also provide guidance on technical recommendations that can be implemented by a developer.

Since 2012, I have worked with businesses of all sizes, from solo entrepreneurs to companies with hundreds of employees. My clients have spanned various sectors, including apparel, jewelry, furniture, education, sports, and food. I began my journey in Argentina and have since worked with clients in Spain, Ireland, Paraguay, and the United States. I am eager to expand my international portfolio further.

I hold a degree in Advertising & Strategic Communications from FAECC University in Buenos Aires, Argentina, which provided a foundation in both online and offline marketing. I also studied business-related subjects like Entrepreneurship, Ideation, and Design Thinking at the Metropolitan Design Center in Buenos Aires. In 2022, I became a certified digital marketing professional through the Digital Marketing Institute and Cenit College Ireland, mastering areas such as Digital Marketing Strategy, Content Marketing, SEO, PPC, and Social Media.

My customer-centric mindset, versatile skill set, and over a decade of experience working with small businesses and startups distinguish me in the freelance digital marketing industry. I stand out due to my problem-solving approach, empathetic communication, and meticulous attention to detail.